Work 2 — Ilya Vedrashko

Creative Strategy

We took the local Allston Christmas tradition a bit too literally and launched a bfresh store with carolers in August.  → — We took the local Allston Christmas tradition a bit too literally and launched a bfresh store with carolers in August. →

We analyzed 5,000 online posts to understand what drives psoriasis patients.  → — We analyzed 5,000 online posts to understand what drives psoriasis patients. →

In a classic aikido move, we turned the length of the baseball season into its biggest strength.   → — In a classic aikido move, we turned the length of the baseball season into its biggest strength. →

Now, here's an insight: people's days are literally brighter after a good night's sleep.  → — Now, here's an insight: people's days are literally brighter after a good night's sleep. →

Media Innovation

We Jerzified ourselves to understand how memes spread online. →

We replicated Vicary's famous hoax to see whether subliminal advertising works.  → — We replicated Vicary's famous hoax to see whether subliminal advertising works. →

We ran famous portraits through an emotion-reading algorithm to catch a glimpse of the future of emotive computing.   → — We ran famous portraits through an emotion-reading algorithm to catch a glimpse of the future of emotive computing. →

Our first-ever study showed the perceived worth of products is boosted by up to 74% by adding stories to product listings.  → — Our first-ever study showed the perceived worth of products is boosted by up to 74% by adding stories to product listings. →

Design Research

We decided to design a digital command center that didn't suck.  → — We decided to design a digital command center that didn't suck. →

We charged people for watching their own TV to reveal their true preferences.  → — We charged people for watching their own TV to reveal their true preferences. →

We measured what guides viewers' content decisions in a "Chinese Netflix" experiment.   → — We measured what guides viewers' content decisions in a "Chinese Netflix" experiment. →

Five families spent a week without cable, thanks to us.   → — Five families spent a week without cable, thanks to us. →

We found out exactly how distracted people were when they watched TV and played with their phones at the same time. →

Spill the Beans

Site visitors see this collectible display ad and the bean count is added to their total, to be redeemable for coupons.

Glass Half Full

A business dashboard for a hospitality brand that shows the number of bookings on a specific day and for a specific day relative to a benchmark.

High on Dunkin'

A coffee-pot shaped Dunkin’ Donuts balloon flies over the country, while site visitors vote for its next stop.

Art Calendar

An optimized event listing for the Museum of Fine Arts in Boston.

The Art Wall

A flexible browser of museum art, for the Boston Museum of Fine Arts.

The Lean-Back YouTube

A prototype of the lean-back YouTube experience based on stringing “recommended videos” together into an endless stream.

The Call-Back Ad

The call-back functionality in a display ad.

TrendMobs

A webapp that allowed a group of people to post the same tweet at the same time to get it trending.

Prototypes

The Color of Sleep

An experiment I conducted while working on a mattress brand showed that people see the world in darker and less saturated colors after a bad night’s sleep. Details.

Info Viz

Most of the work on this page was done at Hill Holliday. Research was conducted in collaboration with the Origin team:

Shakira MacLyons, Rachel Nakanishi, Jenna Swan-Gross, Neha Leela Ruch, Chris Plating, Clarissa Hillen, Robert St. Loius, Chris Sherrill, Laura Kopp, Karen Hu, Christopher van der Lugt, Bill Letson, Henry Bruce, Andres Hernandez, Remy Lupica, Blair Ballard, Domenic Dion, Angelina Zhou, Jared Adler, Ken Faro, Matthew McKenna, Lindsey Decker, Marissa Fasanelli.

Andres Hernandez designed the slides, charts and illustrations for most projects you see here, and many more. Design for the UX prototypes was created by Ann Karash Kimura, Jim Sowden, James Adame, Bryan Moehlenkap, John Torres, and Eric Fensterheim.